Converse History

1908: Marquis Mills Converse founds the Converse Rubber Shoe Company in Malden, MA. 

1915: Production of canvas footwear begins, providing year-around work to Converse staff. 

1917: The world’s initial performance "basketball shoe", converse All Star sneaker, comes off plant lines. 

1918: Chuck Taylor laces up his initial combine of All Star sneakers. 

1921: Charles “Chuck” Taylor joins Converse with some ideas for All Star improvement, becomes America’s initial player-endorser, and publishes the primary edition of the Converse Basketball Yearbook. A year later, he teaches his initial clinic at Old North State State. 

1923: The age team is based. generally called the big apple Rens, the all-black, skilled team barnstormed across the country till 1949, aggregation a record of 2318-381, reshaping basketball into one thing nearer to the fast game we all know nowadays, and winning the primary World’s Championship (in 1939). They wore Converse. 

1930s: Chuck Taylor’s signature is superimposed to the All Star articulatio plana patch, marking what has been named because the first-ever signature basketball shoe. Chuck himself begins his 35-year tour across the country. 

1935: court game champ Jack Purcell styles his innovative and sturdy signature court shoe. 

1939: initial NCAA championship game control with each groups enjoying in Chuck Taylor All Star sneakers. 

1942: Converse shifts production to support the war effort, planning the A6 Flying Boot—worn by the complete U.S. Army Air Corp—and Chuck Taylor All Star sneakers for military training. 

1949: The Basketball Association of America and therefore the National conference merge to create the NBA. just about each player is carrying Chuck Taylor All Star sneakers. 

1950s: the nice social changes that emerged within the Nineteen Fifties were oxyacetylene by rock and roll, that gave youth a new sense of independence and freedom. Converse patterned conspicuously because the uniform of this generation and has continued  to be related to youth, non-conformity and music ever since. Legends of film, together with James Dean forge unerasable picture. 

1962: Converse develops an occasional cut version of the All Star sneaker—the “oxford”—which presently became the shoe of selection for each professional players and people searching for a arranged  back, geographical area vibration. 

1966: The All Star sneaker becomes accessible in seven new colours. 

1970s: Legendary punk bands of the Seventies continue and expand Converse picture. 

1974: The One Star sneaker drops in, the low-cut performance shoe that might become a skate staple. 

1975: Converse signs Julius “Dr. J” Erving. 

1976: Julius Irving puts his stamp on the professional Leather—a shoe eventually dubbed the “Dr. J”. 

1980s: Legends of hip hop, new wave, popular music genre and coevals still expand Converse picture. 

1981: Converse establishes one amongst the industry’s initial life science labs. 

1984: Converse is official footwear sponsor of the LA Olympics; the U.S. Men’s team wins gold whereas carrying Converse. 

1986: Converse launches the “Choose Your Weapon” campaign. 

1990s: Legends of hip hop and therefore the stain era, together with Kurt Cobain still expand Converse picture. 

1991: Converse launches “Grandmama” campaign. 

1992: The All Star sneaker celebrates its seventy fifth day of remembrance, with five hundred hundred million pairs sold-out globally. 

1994: The seventh “Grandmama” industrial (“Welcome to 3-Point Land”) premiers on televised broadcast of Super Bowl XXVIII. 

2003: Converse is purchased by Greek deity, Inc. creating it a wholly-owned subsidiary. Converse partners with famous designer John Varvatos for Associate in Nursing on going collaboration of premium footwear, “Converse by John Varvatos”.

2004: Converse launches whole Democracy campaign, asking children to feature their voice to Converse advertising. 

2006: Converse joins (PRODUCT)RED, embrace the aware client movement. 

2008: Converse celebrates its a hundredth day of remembrance. To celebrate, Converse announces the 1HUND(RED) Artists world curation project and therefore the picture property Spring ’08 ad blitz that includes James Dean, Sid Vicious, Hunter S. Thompson, Dwyane Wade, Billie Joe Armstrong, Common, M.I.A. and lots of additional. the only “My Drive Thru” launches globally to support the property campaign with original music and lyrics by Santigold, Pharrell and national leader Casablancas. Converse partners with Target to supply Associate in Nursing exclusive assortment of 1 Star sneakers, attire and accessories. 

2009: Exclusive CONS skating footwear line debuts globally with skate ambassador team together with Sammy Baca, Ethan Fowler, graphic symbol Glifberg, Raymond Molinar, Anthony Pappalardo and Nick Trapasso. Converse kicks off its first-ever Band of Ballers tournament, conveyance Converse’s love of music and basketball beside three on three tournaments compete by musicians UN agency like to play serious ball. 

2010: Converse opens second and largest US retail specialty look in Manhattan, gap simply weeks once the company’s launch of their first-ever specialty sales outlet within the Newbury Street neighborhood of Beantown, Mass. Converse renews its relationship with Julius “Dr. J” Erving, saying forthcoming product and campaign partnerships. The Jack Purcell franchise celebrates its seventy fifth day of remembrance and launches a whole campaign light the enduring shoe with a “smile.” the only “All Summer” with original lyrics and music by child Cudi, Rostam Batmanglij of lamia Weekend and Best Coast launches as a part of Converse’s 3 Artists. One Song collaboration.